Our Story: The Genesis of Udderly Lush
Welcome to Udderly Lush, born from the hear of the "Tastes Good Does Good Group" – a visionary collective that
believes joy can be a catalyst for change. Our journey began with a simple yet profound idea: what if every delightful frozen treat could also contribute to asweeter, more equitable world?
That's where our charming Udderly Lush family comes in – Penelope, Henrietta, Margot, and Beaumont (Bea). These aren't just any cows; they're our very own "posh middle class cows with the biggest hearts and they are driven by thier purpose to helpo thers and do the right thing .They are gobby, classy, sassy and know a thing or three about ice cream. They live a life of playful luxury, a love of frozen dessert and thier generosity . Their story is one of bringing the coolest frozen desserts and ice cream to the nation and beyoND all while championing a causeclose to their (and our) hearts: fighting food poverty. We pour our passion into crafting exquisite, customizable frozen desserts and pop experiences,driven by a desire to make a tangible difference.
Who We Are
The Tastes Good Does Good Group & Our Family
foundedby and set up by the "Tastes Good Does Good Group" once They build a solid foundation the gift t75% of the business to those who come from disadvantaged backgrounds andthey asked the "Udderly Lush family" sister to come and no one knows more about ice cream then: Penelope, Henrietta, Margot, and Beaumont (Bea). These charming characters serve as brand ambassadors, embodying both the indulgence and impact aspects of Udderly Lush, giving the brand a unique and memorable personality. Behind these beloved mascots is a dedicated human team – passionate flavor creators, meticulous event specialists, and efficient logistics experts – who collaboratively bring the "pop experiences" to life.
Our Purpose
Fighting Food Poverty, One Sweet Treat at a Time
Udderly Lush is deeply committed to addressing the urgent issue of food poverty in the UK. In 2023/24, a staggering 7.5 million people, representing 11% of the UK population, including 18% of children, experienced food poverty. The scale of this crisis is further highlighted by the Trussell Trust, which supplied 2.89 million emergency food parcels in 2024/25, indicating an ongoing and significant need. The rising cost of living, with food and non-alcoholic drink prices peaking at 19.1% inflation in March 2023 , has disproportionately affected vulnerable groups. .
In response to this critical challenge, Udderly Lush makes an unwavering commitment to donate 15% of its revenue directly to fight food poverty This substantial contribution ensures that every purchase directly makes a tangible difference.
How We Operate
The Udderly Lush Experience
Udderly Lush operates on a unique business model as a specialist branded offer focused on mobile, event-based services. we use "table top portable Mr. Whippy machines,which we also hire out to customers for a wide range of events We also have our own tabletop soft scoopice freezers so we commerical blenders for our milkshke bars and we provide all the cones cups and yummy toppings as standard. We offer fresh fruit purees that can change good old fashioned vanillia into deliciou flvours like banana, mango, blueberry, strawberry and we offer freshly made sorbert mixes to create a dairy free alternative to ensure every event is truly tasty and memorable.
Meet the Family
The Udderly Lush Cows
Meet the charming Udderly Lush family, the four posh middle-class cows who are the heart and soul of our brand:
