Summer’s Sweetest Launch: Flavour, Fun, and Impact on Every Corner and at Every Event

LONDON, UK – 18th August 2025 – This summer, Tastes Good Does Good Group is turning up the heat—and the treats! The group is thrilled to announce the launch of their 7th and 8th irresistibly fun, purpose-fuelled ventures: The Donutologists and Udderly Lush. Both businesses are on a mission to reimagine how we indulge, connect, and make a difference.

The Donutologists: Pop-Up Joy, Hyper-Local Flavour

Forget faceless chains—The Donutologists are bringing pure donut joy straight to London’s neighbourhoods with their hyper-local pop-up carts. Imagine stepping outside your building to discover a colourful cart brimming with classic glazed rings, topped creations, gourmet Berliners, and on-trend New York rolls—all just steps from your door. Each month, an exciting guest range keeps things fresh and playful.

These donut carts are on the move, popping up at fixed times in up to 12 residential and office buildings each week (up to six a day, two to three days a week). Residents and employees can pre-order online for same-day or next-day delivery, or simply stroll down and pick their favourite treat in person. It’s all about building true community vibes with maximum convenience—one sweet bite at a time.

Greg Wixted, founder of Tastes Good Does Good Group, shares: "People don’t just want a donut, they want an experience, a moment of happiness that brightens their day. Our hyper-local carts do exactly that—delivering joy, flavour, and community connection."

But The Donutologists don’t stop at delivery! Their signature experiences redefine fun, with gravity-defying donut towers (up to 1.4m tall!), gamified donut walls where every spin is a win, and hands-on dessert mixology labs where you get a donut and cocktail combo. The showstopper? Their Donut Tower Making & Cocktail Experience—a 3-hour foodie adventure at the London HQ where friends, families, and teams can unleash their creativity, build epic towers, and take home a masterpiece.

"We’re building a movement, not just a menu," says Greg Wixted. "Our goal is to inspire global brands to embrace purpose—because when you mix fun, flavour, and social good, you can make change one donut at a time."

Udderly Lush: The Ultimate All-In-One Frozen Fun Experience

Udderly Lush brings the party to every event, transforming the classic ice cream cart into a full-scale dessert festival. Our all-inclusive experiences serve up soft serve, milkshakes, and slushies as standard, with no surprise upcharges. Clients get an amazing, sustainable ice cream experience with more choice and up to 30% more value.

We offer a range of unique, tailored services to fit any occasion:

Book a Lush Experience: Go beyond a simple scoop with packages like our Ultimate Ice Cream Parlor, a Divine Sundae Cart, or a Lush Milkshake Cart. These are designed to create a memorable, interactive focal point for any event.
Rent a Kit: For those who want to run the show themselves, we offer a full kit hire service, including our machines and all the ingredients you need.
Buy a Machine: For permanent dessert joy, you can purchase one of our Udderly Lush machines, from soft-serve makers to milkshake blenders, perfect for businesses or personal use.

Thanks to our clever ingredient-optimizing software, every last bit is used, so you get maximum variety and zero waste. Each pop-up cart is loaded with mini soft-serve machines, fresh brownies, fruit, and all the toppings you could ever dream of, powered by solar energy for ultimate feel-good indulgence.

And, in true Tastes Good Does Good style, 15% of every Udderly Lush sale goes directly to fighting food poverty right here in the UK. It’s a dessert win-win: more choices, more value, and more hope sprinkled across every scoop.

Summer, Sorted: Purpose, Sunshine, and Sweets for All

With The Donutologists’ hyper-local carts and Udderly Lush’s all-in-one pop-up parties, summer has never looked—or tasted—better. Every treat is a celebration of community, sustainability, and genuine impact for good.

For more details, visit www.tastesgooddoesgood.com and www.donutologists.com, or just listen for the jingle of a cart coming your way. Get ready for a summer of sweet science, perfected!

About us

"This is more than just launching a new brand; it's about radically rethinking how a food business can operate for maximum impact," states food entrepreneur Greg Wixted, founder of the group. "The Donutologists embodies our tagline: sweet. science. perfected. We obsess over every detail of flavour and experience, knowing that every purchase fuels our larger mission. This venture marks my sixth successful business launch, and it's a vital step in our ambitious plan to launch and gift 100 profitable food businesses to talented, disadvantaged chefs, ultimately building a more equitable food system over the coming years. We have built a truly innovative and sustainable business model, but instead of using it to create wealth for shareholders, we use it as a powerful catalyst for change. With each new business and entrepreneur nurtured through this model, the movement gains momentum, amplifying its impact on communities, the nation, and the world. We want to inspire large, global food brands to adopt a similar purpose-driven approach, as this would be the tipping point for real, lasting change in the fight against food inequality and will break the cycle of poverty and create a more equitable food system."