About Udderly Lush

Most ice cream companies start with a recipe. We started with a question: what if dessert could do a little more good? Not in a boring, worthy, lecturing sort of way, but in a way that actually moves the dial.

Let’s clear something up before anyone reaches for the collection tin: we’re not a charity and we’re not a CIC. We are a commercial business with an asset lock and an ironclad commitment to give 15% of our revenue to help end food poverty. We believe that commercial success and social impact don't have to be rivals; they can happily share the same cone.

Life is too short for beige desserts, and frankly, the world has enough of them. We create extraordinary frozen treats and unexpected flavour experiences that make people stop, smile, and say, "That's utterly ridiculous." (Usually followed by, "Can I have another one?")

But behind the giant sundaes and quirky events, we watch costs like hawks with calculators. Because if the maths doesn’t work, neither does our 15% commitment. Purpose without commercial discipline is just a lovely idea that runs out of cash. Every sensible saving we make means more of our revenue goes exactly where we promised it would go.

The world doesn't need another company pretending to save humanity one Instagram post at a time. We prefer to keep it practical.

Our ice cream carts are net zero, powered by portable power stations and solar panels, meaning we can serve almost anywhere without leaving a trail of fumes behind us. Single-use plastic is a hard no. Our Notpla packaging dissolves in water, and both our ice cream cups and spoons are completely edible—because who doesn’t fancy munching the spoon afterwards?

Our aim is simple: add nothing to landfill and do nothing that harms Mother Nature. In return, she gives us the lovely grass that helps our cows make our lush ice cream.

Most companies have a research and development department. We have The Lush Lab. It's where imagination and a healthy disregard for convention come together.

It’s where we developed our own bespoke ingredient-optimisation software to ruthlessly tackle food waste. It’s why we make everything ourselves—tighter control, less waste, and no passing the responsibility to someone else. It's also where ideas are tested and dreams become desserts. Occasionally, someone asks, "Can dogs eat this?" Which is exactly how our Lush Puppy dog ice cream happened, which now helps fund pet food banks.

Udderly Lush is part of the Tastes Good Does Good Group, a purpose-driven business exploring a simple but ambitious idea: can great businesses help end the indignity of people having to ask for food?

We don't claim to have the future neatly packaged and lined up in a freezer. But we are determined to keep asking interesting questions, backing good people, and building delicious, profitable businesses to solve real problems.

We promise to keep creating, keep challenging the status quo, and keep doing things people say can't be done. And most importantly, we promise to keep making desserts that taste absolutely, udderly lush. Because if we're going to help make society fairer, we might as well enjoy ourselves while we're doing it.